Banks increase focus on customer experience to gain edge
Proceedings report from The Asian Banker briefing on customer centricity and business transformation, discussing business transformation to improve customer satisfaction and operational efficiency.
November 11, 2014 | ResearchI. Introduction
- The Asian Banker held a series of high-level briefing and dialogue sessions that brought together senior retail bankers and emerging best practice leaders to share insights and experiences on digital business transformation, case –studies on digital banking initiatives as well as use of advance data analytics and decision management systems on 9th , 10th and 12th of September 2014 in the cities of Kuala Lumpur, Singapore and Hong Kong respectively.
- The following report summarises the central points presented by the key speakers of the session, including main issues discussed, as well as the Question and Answer session that followed.
- The objectives of the session were:
- The move towards greater customer centricity and enhanced customer experience
- Transforming from brick and mortar to the new digital bank
- Lowering transactional costs through increased automation and operational efficiency
- Leveraging data and analytics capabilities for product bundling and real-time customer engagement
- The case for greater automation in analytics and decision management
II. Presentation
The Asian Banker presentation notes
“The Annual Retail Banking and Technology Implementation Submissions Report – Competitive trends and emerging practices” by Foo Boon Ping, Managing Editor, The Asian Banker
- With more banks focusing on a customer centric proposition, we see there is more effort towards custom...
Categories:
Channels, Hong Kong, Innovation, Malaysia, Regulation, Risk and Regulation, Singapore, Technology & OperationsKeywords:Business Process Automation, Standard Chartered Bank, DBS,