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KEB Hana Bank’s Ji: “Globalisation and digitalisation strategies will be embedded in all our businesses”

Ji Sung Kyu, CEO of KEB Hana Bank, is committed to go global and digital. He shared the bank’s main strategies and discussed the global loyalty network service, one of the bank’s current strengths. He also talked about partnership with fintech companies and other banks as well as intention to cost-cut domestically and enlarge customer base globally.

September 22, 2019 | Emmanuel Daniel
  • KEB Hana Bank sees GLN as a tool that will help them maintain their competitiveness
  • Through the company’s 1Q Agile Lab programme, a good number of fintech companies get to receive investment support from the company
  • The bank has the Vision 2540 that aims to raise its global earnings contribution to 40% by 2025

 

KEB Hana Bank aims to become a global digital bank.Fueled by a set of strategies, centred on the global loyalty network (GLN) service, the bank’s CEO Ji Sung Kyu shares how the company plans to grow further amid the fierce competition in the domestic Korean market.

GLN, a one-stop platform for all digital currencies, was launched to address the company’s need to go beyond the competition. With about 100 million clients at the moment, the bank looks at the service as something that can eventually stand on its own, and which can grow up to 300 million customers within one to three years. The company is planning to expand the service to countries like Vietnam, Thailand, Malaysia, Indonesia, China and Japan.

On the other hand, KEB Hana Bank, which takes pride in having a good relationship with its partners, continues to invest in fintech companies through its 1Q Agile Lab mentoring programme that supports promising startups. The bank is also looking into making a great investment through digital transformation to increase their foreign assets.

In this interview with The Asian Banker chairman Emmanuel Daniel, Ji further elaborates about the company’s GLN service, Vision 2540 and strategy to become a fully digital and global bank.

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