Rosaline Chow Koo, founder and CEO of CXA Group, discussed the next phase of growth for the online flexible benefits and healthcare platform as it seeks to dramatically increase its active user base by targeting enterprise customers of its strategic partners. Koo will be speaking at the Future of Finance Summit 2019.
May 22, 2019 | Foo Boon Ping
If Rosaline Chow Koo, founder and CEO of CXA Group (CXA), has it her way, more companies, especially the small and medium enterprises (SMEs), and their workers will pay less and get more out of their employee benefits and corporate healthcare plans.
She founded CXA in 2013 as a one-stop, self-service flexible benefits and healthcare platform that allows employers to give their employees access to a wide range of health, wealth and wellness offerings, personalised based on the individual's health and life-stage data.
In March 2019, the company raised $25 million in bridge funding as part of its latest expansion plan which it hopes will eventually see it join the league of unicorn platforms. Strategic Investors that provided the funding include HSBC, Singtel Innov8, Telkom Indonesia MDI Ventures, Sumitomo Corporation Equity Asia, Muang Thai Fuchsia Ventures, Humanica and Heritas Venture Fund
More significantly, this group of investors represents a new and potentially potent avenue to acquire new users that will vastly accelerate the company’s growth across Asia Pacific.
A closed and pre-funded network
The Singapore-based start-up insurtech company is looking to closely collaborate with the partners to design customised platform-led solutions for their B2B (business-to-business) enterprise customers, as well as the employees of the enterprises.
“One of the requirements for our strategic partners to come onboard as investors is that they have to license our platform. We white-label our solutions to their enterprise customers,” she elaborated.
“The partners will front the platform that their customers will see and use, it will not be CXA. We are just the tech company that will enable them to change. They will own the data and leverage our analytics engines to personalise and offer relevant solutions,” she added.
Koo shared that the platform offers exciting opportunities for gr...
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