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VietinBank wins Best Mobile Banking Technology Implementation Award for improving customer base and services through innovative mobile app

November 11, 2020 | The Asian Banker
  • The bank introduced a new version of its mobile application with enhanced services 
  • The bank increased its customer base to 2 million and improved mobile transaction
  • The bank improved its digital services through innovative application

 

28 October 2020, Singapore — VietinBank received the award for Best Mobile Banking Technology Implementation at the Financial Technology Innovation Awards Virtual Ceremony 2020 presented by The Asian Banker.

The bank introduced a new version of its mobile application with enhanced services

VietinBank introduced a new version of its mobile application. It implemented a suite composed of 52 new utilities such as airline ticket booking, railway ticket booking, schedule transfer, auto-billing, credit card maintenance and many more. The bank’s main goal is to make mobile banking application not just the main transaction channel but also to develop it as a sale channel and lifestyle application in daily digital life.

The bank increased its customer base to 2 million and improved mobile transaction

The successful implementation led to an increase in customer base that reached 2 million. The number of transactions via mobile banking also grew to more than 85 million. Savings via mobile banking surged to VND1900 billion ($81.8 million) and fee income spiked to around VND410 billion ($17.7 million). The new application also helped VietinBank to save cost on operations that reached VND30 billion ($1.3 million) in just three months after the launch. The application has been rated 4.4 out of 5 points in the application market.

The bank...

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